A 20-minute drive to my summer holiday internship and not knowing what to expect but being open minded to the world of possibility. I have been interning at Lumen formerly know as C6 Consulting and how this opportunity came about is from my EMarketing blog and group project performance.
A guest speaker once said that data was the relevant future for business and I felt privilege to be learning and having a hands-on approach in digital marketing. I quickly discovered that I was not a dashboard developer however; I learnt the value of having this as a tool.
One of my many interest stemmed from presentation of the Digital Transformation to Niel and establishing a strategy for business on how to undergo the transformation. The challenge was that our brief was to speak to 50+ businessmen that assumedly resistant to change. The presentation taught me to structure my presentation in such away that you sell the strategy, which is grounded facts from theory and research, and then move onto a case study and finally end of with the business ideal after undergoing the digital transformation.
Rian took us to a meeting with one of Lumen’s clients. As interns we were able to sit into the real life “behind the screens” of a digital campaign. An important part of the day out was when Rian shared a coffee break with us after the meeting. We were able to share our insights, ideas, raise various questions and engage him on what Lumen’s role was. As I observed that it was about building trust and skilfully leading a meeting this appealed to me as in the future I see myself as a project manager, team leader and strategist.
Then finally, with media department I gave a presentation on short loans website. This was interesting because this speaks to the idea that South African are beginning to trust online banking platforms. Most importantly the consumer journey includes digital now more than ever and how digital marketing is so relevant to the consumer. I got feedback from Jacques on my presentation and learnt that its important to remove yourself from the equation and his constructive feedback goes a long way in my own growth as a young professional.
Spending time with Chrisna going through the “ins and outs” digital media was fun because throughout I asked question was able to look into Google Analytics and see how a campaign goes from inception to going live. Things that I had read about and studied during the EMarketing course actually came into play in real life. Words like “lead, impression and paid per click” now had meaning.
Overall the experience could be summed up to on of my favourite lines, “Great people, good food and great laughs”. Not many people can speak of having an intimate office space and having great people in it. The occasional braai was definitely typically South African but not of the corporate world. The one-liners from Mike definitely resulted in laughter and some confusion.
Doing this internship with Chels, Jen and Mel in the workspace just made the experience enjoyable. And having Steph there to ask questions about her work and role at Lumen during this time gave me an idea of where I could career wise if I wasn’t to become a strategist.
Thank you, to everyone that was part of my experience at Lumen.